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To find out more about the Seachem Select Dealer Program, click the link below, email one of our Select Dealer Representatives, or call us at 888-SEACHEM. Download Select Dealer Orientation

Select Dealer Program

Supporting the development of the independent pet dealers and aquatic hobbyists. Discover the benefits of BLUE.

Seachem Laboratories was founded with the simple concept of producing innovative, quality products that perform as advertised. These products were developed with the objective of making the hobby more enjoyable by increasing the success rate for the average hobbyist, while decreasing the drain on the wallet. We have always stood by those pet stores that have offered the knowledge and service that drives the hobby and ultimately the industry as a whole. Seachem continues to hold true to this philosophy today. As a direct result, we have experienced exceptional growth and success as one of the leading manufacturers of innovative products for the aquarium hobby. Throughout this steady growth, there have been many changes within the industry as well as in the aquarium hobby.

One of the most disturbing trends in many industries seems to be a push toward a much less personal and much more sterile style of business. This trend runs contrary to the basic foundation of Seachem’s primary philosophy in that it ultimately robs the hobbyist and pet stores of the service and knowledge so vital to the hobby. We believe that this is exactly where the independent store owners and operators will be able to make their mark of success in the approaching years. Consequently, we are increasing our efforts to support the development of the independent pet dealers and aquatic hobbyists.


  To my knowledge, no other aquatics oriented manufacturer provides the level of training and technical support equal to what we receive from Seachem...we have a better understanding of how Seachem products integrate into the larger picture of helping our customer base become successful aquarists, which is our ultimate goal.  

Old Orchard Aquarium, Skokie, IL

We proudly offer the Seachem Select Dealer Program, available to qualified pet stores. This is not a bulk or volume purchasing program. Instead, this program was developed to assist in any manner feasible and reasonable those businesses which work to support Seachem. Further information regarding the specifics of this program is outlined the Select Dealer Orientation. We believe this program offers a maximum level of service and benefits to all involved. If you have any questions or further interest, please contact a Seachem Select Dealer representative at 888-SEACHEM. We offer this opportunity to more effectively serve you and your customers in order to further develop the pet industry and the aquarium hobby as a whole. Thank you for your support.

  In all of my years maintaining aquariums I have tried many products on the market. Sadly most of the products I tried did not work; this is not the case with Seachem. Their products have been meticulously researched and tested before they release them to the public. They also have the finest line of testing equipment I have ever seen in the hobby. I found this out when I attended their inaugural platinum training program in April 2007. The staff at Seachem is second to none. I observed a group of individuals with one goal in mind. That goal was to provide the aquarium hobbyist with the best possible products available. They exceeded my expectations when I arrived at their facility and made a life long impression upon me on how a company is supposed to be operated.  

American Aquarium & Pet Supply Inc.,
Orefield, PA

  We recently attended the Platinum Certification Training Program and it is one of the best I’ve ever seen. It’s a one of kind program. You have the most stable foundation for educating the stores. People sell what they know and when we left your facility we felt empowered. We were impressed with the amount of detail and how it was presented. I have told my customers about the knowledgable staff and how grounded everyone is. I’m already using what I learned to conduct mini courses for our staff and to sell products.  

Fish Pros, Amarillo, TX

  I currently maintain about 4000 gallons of saltwater in 14 different systems in my store, plus 40 customer tanks, and I use Seachem products in all of them with great success. If I have a problem I am not able to diagnose myself, a simple phone call to you will quickly resolve the problem. With all the knowledge I have gained through the Select Dealer program, I am better able to serve my customers and help them maintain healthy reef environments with little or no problems at all.  

Waters of the World, Evansville, IN

  We have noticed a significant increase in Seachem product sales resulting from the training. We have a better understanding of how Seachem products integrate into the larger picture of helping our customer base become successful aquarists, which is our ultimate goal. In my opinion, it gives us a competitive advantage over those organizations that do not take the time to train their employees properly. An aquarist can spend inordinate amounts of time sifting through the endless, some good and some not so good, information available on the internet, or come here to visit and get good information based on our experience. That is why we consider our partnership with Seachem so essential.  

Old Orchard Aquarium, Skokie, IL