Seachem Laboratories, Inc. was established in 1980 by Dr. Leo G. Morin , then an associate professor in the School of Medicine, Emory University, Atlanta, GA. In 1994, Dr. Morin retired from the university and became full time CEO and Scientific Director of Seachem. In 2001 Dr. Morin was diagnosed with pancreatic cancer and passed away shortly thereafter. He is succeeded by his son, Dr. Greg Morin, now the current CEO of Seachem. President and COO Doug Hill, along with Vice President of Sales Jim Rogers round out the leadership team. Their goal is to continue the legacy of innovation and intergety that Dr. Leo Morin felt was at the core of Seachem. Seachem moved into a state of the art 110,000 square foot facility marking their 25th anniversary in the industry in 2005. This facility includes production and research laboratories, manufacturing, inventory, shipping, and office space.

Seachem's first product was a complexed copper for treating protozoan infestations, still sold today as Cupramine™. Seachem products have been and continue to be based on sound science. They now cover the full spectrum of aquarium requirements in freshwater, seawater, reefs, and ponds. They include buffers, conditioners, filtration media, medications, and test kits. Most of Seachem's products are totally unique and specific to Seachem. These include MatrixCarbon™, the only beaded (spherical) activated carbon available anywhere, Ammonia Alert™, the only economical and effective continuous ammonia monitor, Purigen™, the only selective organic adsorbent, and, Flourite™, the only cost-effective porous clay based substrate for the plant aquarium.

 

Seachem remains the only company to provide known value reference samples with its test kits. Seachem was the first to develop and offer test kits for iodine and strontium; the first to offer Cichlid salts and buffers designed specifically for particular cichlid environments; and the first to develop phosphate free buffers for the planted aquarium as well as a parameter specific line of plant supplements.

Seachem's key staff members are all themselves hobbyists and are dedicated to informative customer support and advancement of the hobby. Seachem's philosophy is that the knowledgeable hobbyist makes the best customer. This is reflected in solid and reliable customer education and support as well as products proven in science and performance. While Seachem has grown rapidly into a national and international firm, it retains the culture of a small company and is readily available to its customers.

 

 

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